HELLO! I AM LIYO BINU
A Digital Marketing Strategist in Calicut,
Recently graduated from Christ deemed to be University, from Bangalore on BBA (Tourism and Travel Management). I want to turn my passion into a job, “If you give up your passion and start working in another area without interest, it may turn out to be a bad decision”. And that’s one of the primary reason for choosing Digital Marketing as my career.
My interest in design began at an early age, and I’ve developed talents in a variety of creative disciplines, including branding, web design, and illustration. Moreover, I thrive in transforming ideas into visually appealing designs that engage with people.
Behalf of this, my WORKS will speak.
THE VISION
As a Digital Marketing Strategist in Calicut, my vision is to build meaningful, lasting connections between brands and consumers through strategies, creative storytelling, and ethical practices. Additionally, I aim to stay at the forefront of emerging trends, crafting campaigns that deliver measurable results and positively impact society.
My focus is on aligning authentic brand narratives with audience needs to foster trust and loyalty. By leveraging digital platforms, I strive to bridge gaps, amplify perspectives, and create value with transparency and accessibility.
Ultimately, I envision a future where digital marketing drives growth, nurtures meaningful connections, and contributes to a more informed, connected global community.
MY SERVICES
My Services
SEARCH ENGINE MARKETING
SEM (Search Engine Marketing) is a digital marketing technique that uses paid advertising to boost a website's presence on search engine results pages (SERPs). Moreover, It involves using search engines such as Google, Bing, or Yahoo to promote products and services by providing specific customers to a website.
SEARCH ENGINE OPTIMIZATION
Search Engine Optimization (SEO) is the process of making a website or online content more visible in search engine results pages (SERPs) for relevant keywords or searches. Moreover, the objective is to attract organic (non-paid) traffic from search engines like as Google, Bing, and Yahoo by ensuring that the content fits with search engine algorithms.
SOCIAL MEDIA MARKETING
Social media marketing (SMM) is the use of social media platforms to promote products, services, or brands, attract audiences, and achieve marketing objectives. It include developing and distributing content, running ads, and interacting with people on many platforms such as Facebook, Instagram, Twitter (now X), LinkedIn, TikTok, and more.
CONTENT MARKETING
content marketing is a strategic marketing method which focuses on generating, publishing, and distributing valuable, relevant, and consistent information in order to attract and maintain a certain target audience. In addition, it's ultimate aim is to generate profitable consumer behavior
WEBSITE DESIGNING
Website design is the process of developing and arranging the visual aspects, structure, and functionality of a website. Moreover, it focuses on aesthetics, usability, and user experience to ensure that the website is visually appealing, simple to use, and efficiently achieves its intended purpose.
GRAPHIC DESIGNING
Graphic Design is the method of designing illustrations to effectively convey messages. It uses font, pictures, colors, and layouts to create anything from logos and commercials to digital media, assuring aesthetics, functionality, and clear communication across print, online, and multimedia platforms.
THE GALLERY
CERTIFICATES
Certificates
THE STATS
TESTIMONIAL
GENERAL FAQs
Frequently Asked Questions
Digital marketing is the process of promoting your products or services online using platforms such as search engines, social media, email, and websites. It may help your business by raising brand recognition, boosting traffic to your website, generating leads, and improving conversion rates. It produces demonstrable outcomes and helps you to precisely target your audience to optimize the return on investment.
The timeline for outcomes varies according to the tactics utilized. For example:
SEO: 3-6 months for considerable organic growth.
PPC (Pay-Per-Click) campaigns provide instant visibility and leads as they go live.
Social media marketing requires several weeks to establish interaction and a constant following.
Content marketing typically takes 3-6 months to get consistent traffic.
Consistency and planning throughout time are essential for long-term success.
Search Engine Optimization (SEO) is the practice of making your website rank higher in search engines such as Google. It helps to improve organic (unpaid) traffic to your website. SEO is vital since most online encounters begin with a search engine, and higher ranks result in more exposure, reputation, and possible conversions.
Your budget is determined by several criteria, including your company's size, goals, industry, and channel selection. A reasonable rule of thumb is to spend 5-10% of your income on marketing.
The best platforms rely on your target audience and sector.
Facebook and Instagram are ideal for B2C marketing, visual content, and large audience interaction.
LinkedIn is ideal for business-to-business, professional networking, and lead creation.
Twitter is ideal for real-time updates and client service.
TikTok and YouTube are ideal for organizations looking to reach younger consumers through video content.
Analyzing your audience's demographics and goals can help you choose the best platforms to focus on.
While social media is a wonderful way to connect and engage with your target audience, having a website is vital. A website acts as your primary internet hub, offering credibility, control over your material, and a location for transactions or extensive information. Although social media companies may alter their rules or algorithms, you still have authority over your website. To optimize your online visibility, both should ideally complement one another.